CRM Revamp for Coronis Group
Coronis engaged ArvanicIT to unify its CRM approach across multiple regional offices. Before the engagement, the group was using a mix of third-party tools and internal methods to track leads, listings, and team performance, leading to data fragmentation and operational inefficiencies.
Challanges and Impacts
Challanges:
-Inconsistent lead handling across locations
-Limited visibility into performance across teams and agents
-Difficult to track ROI from marketing campaigns
Solution:
-Rolled out Microsoft Dynamics 365 Sales to standardise CRM processes
-Created a centralised lead pipeline with automated routing and tracking
-Designed performance dashboards for office leaders and executive management
Impacts:
-Order cycle time reduced by 38 percent
-Manual errors cut in half within the first quarter
-Sales and operations teams gained real-time visibility into pending and fulfilled orders
Delivered by Arvanic:Power Platform development, supplier workflow automation, Microsoft 365 integration, user onboarding